A: Submit it twice
Give your client an unfinished pitch or tender – they will love it. People like to be in at the start of something good, they like to get stuck in and get their hands dirty and they love looking at the finished product to be able to say “Great result, and I helped achieve it!”
If you are asked to tender for a place on a PSL or for an exclusive assignment, then send the client an early version of your tender, saying “These are our early thoughts - I’d love your input so that we can be sure if we are on the right track. You want something that you know is right for you - not something that I hope may be. Can you have a look at it and let me understand if there is anything I need to add or amend before I work on producing the final draft to meet your deadline date?”
When you send through the final draft and they read it next to your competitor’s ones which recruiters tender do you think they will feel most comfortable with and anticipate receipt of most?